As a small dog grooming business in the bustling city of Vancouver it is expected that there will be some competition to gain a client base.
I’ve always operated my business with a smile on my face and a good attitude towards clients, and rival grooming or dog businesses.
I make many efforts to advertise and showcase what we at Dharma Dog have to offer. One of my small advertising promotions that I have currently been doing is a small graphic postcard which entitles the client to a FREE nail trim. I thought it would be a nice way of giving back to the dog community around our shop.
I had been handing them out directly to clients but have also been posting them at dog parks at the designated poster area.
I had been noticeing my cards going at a rapid pace in one park in particular. So I started replenishing the stock. At first I would reload the cards at weekly intervals and eventually daily! Finally I went by the park to take one of our clients for a walk and noticed that the postcards were already gone. Hmmm, It didnt seem likely that within that short of a time frame they would have already beem taken. One of my competitors posters remained, but out of curiosity I decided to check the garbage can. Sure enough my postcards were bent in half and thrown away! My heart sank. Each one of those cards cost me hard earned money out of my pocket and someone was simply throwing them out. I am literally shaking my head as I write this because I am fairly disgusted by the behaviour. I have a family to support. Each one of those cards in the garbage can can literally have meant a new client walking through my doors to hire us for their dog needs.
When Pepsi sees a Coca Cola advertisement do they rip down the poster? Not likely! They’re more likely to put up more Pepsi posters. Business is about competition but there is also a fine line you walk as a person. I am not the type of person to cheat my way through life and perhaps that will pay off one day. For now I’m left shaking my head at the efforts people are taking to keep others down!
I guess I’m writing todays blog to vent some frustration.
Thanks for listening 🙂